It’s not “What’s your budget?” or “What are your goals?”
Not even close.
It’s ” ?”
This is the critical one – the rest of the questions & answers flow far easier for the client.
- Are we designing a Spielberg-esque learning experience with video, voice-over and branching scenarios, or will a simple fact sheet PDF do the job?
- Do you need a powerful LMS packed with features, or a lightweight platform that simply ticks the compliance boxes?
- Should the learning be comprehensive, or short, task-focused content for moment of need?
- Do learners have technical or language barriers, accessibility requirements, or varying levels of work experience?
The difference between 20 learners and 5,000 learners changes everything – effort, scope, maintenance and budget.
Good learning planning and design isn’t always about building the most amazing solution, it’s about building the right solution.
And that starts by asking the right question before a single screen is imagined.